Endeavour CEO Randy Roth speaking at a Oakland County press conference in Pontiac July 2026.
Developers spend their careers evaluating cities.
They study demographics, infrastructure, financing and market trends, searching for places where potential outweighs risk. Randy Roth has done exactly that across the country. But when he talks about Pontiac, the conversation quickly shifts away from spreadsheets.
“What you have here is really a generational opportunity,” said Roth, CEO of Endeavour, the Milwaukee-based development company helping lead the redevelopment of downtown Pontiac through Endeavour Pontiac Partners.
Roth said some people still see downtown as it is today. He sees what it can become.
“These two parking decks and the county’s commitment to bring its employees downtown are going to have a ripple effect like you have not seen in other markets.”
That optimism comes from experience. Endeavour has led complex redevelopment projects around the country, but Roth says Pontiac stands apart because of the partnership behind the work.
Public-private partnerships have become common in economic development, Roth said, but too often they are partnerships in name only.
“In this project, we are partners,” Roth said. “The communication is unmatched. The access, the willingness to listen … that’s what partners do.”
He also believes Pontiac has reached a turning point.
Looking across the redevelopment area, Roth imagines a very different skyline within a few years. “There are going to be countless buildings that dot this landscape.”
Asked to describe Pontiac’s future in just a few words, Roth didn’t hesitate.
“The future of Pontiac is diversity and opportunity.”
His advice to other companies considering investing here is equally straightforward.
“Get here fast,” he said. “If you don’t, you’re going to miss out.”
For Roth, redevelopment isn’t simply about constructing buildings. It’s about recognizing a rare moment in a city’s history, then helping shape what comes next.
Invested in Pontiac
Who
CEO, Endeavour (Milwaukee)
Why Pontiac
Lead developer, Endeavour Pontiac Partners
Why I’m Invested
“The future of Pontiac is diversity and opportunity.”
Building Now
Former Phoenix Center redevelopment
Looking Ahead
Mixed-use development, including housing, retail and hospitality
Learn More
TheEndeavourCorp.com
Interesting Fact
Endeavour Pontiac Partners combines three firms — Endeavour, Framework E and PMCO — to lead the redevelopment of downtown Pontiac.
PONTIAC IS A GREAT HISTORIC CITY,THE CITY OF PONTIAC HAD ELECTED FOLKS OF COLOR YEARS BEFOR ANY OTHER CITY IN MICHIGAN.
BIG UNION TOWN FOR TEACHERS . GREAT CITY ! !